Google student salesmen
Every wondered how Google just keeps getting bigger and bigger? Much of their multi-billion dollar success is because of their superb search engine and innovative products like Google Maps. Other Google offerings like Google Apps are used by a number of universities (and other sectors) as they offer popular Email, calendar, word processing and collaboration tools. And now students are being rewarded for promoting Google
Google hosts the hardware and software at their sites and so there is no investment for anyone using Google Apps.
But there is no thing as a free lunch. Google, while giving a huge discount, does charge for its security products. And once a critical mass is established there is a captive market for Google Ads.
There is one another reason that Google is so successful and that is because of its clever, innovative marketing in India. In its latest such campaign in India, Google, India is pushing its Google Apps to Indian IIT’s, IIMs and Universities of all flavours by getting the students to do the marketing for them.
Google India has advertised for students, alumni and faculty who are “trail blazers looking for their next challenge” and have the “Apptitude” to improve their college’s communication and collaboration capabilities using Google Apps. Google allows each college to only have 1 team consisting of students and alumni. This team has to register by September 15, 2008 and convince the college powers that be to use Google Apps by Oct 15. And then work with the IT Department to implement Google Apps by December 15, 2008.
The ‘winner’ of such a competition in India would be announced by January 31. 2009.
And what would the software giant worth billions of dollars give the challenge winners in India?
For all the effort to get your college to use the Google product, you will not be paid any cash. The ‘Prizes’ are a Certificate of Implementation and publication of the team name in the Google website. The team that has ensured the highest level of Google Apps at their college will be featured in a case study as well as a video testimonial on the YouTube channel. Wait, there is more for the best team. They will also get a ‘letter of recommendation from FMS and Google’ and an all expenses paid trip to one of the Google Offices in India. In theory, if you get Delhi University to go Google Apps, you will get a 1 hour cab ride to the Google offices in Gurgaon.
Wait, there is still more. There is a ‘Bonus Prize’ for the team that illustrates the most creative use of Apps. Teasingly, there are no details about the bonus prize. Techgoss is titillated at this bonus prize. Perhaps, a ‘letter of appreciation’ from the Google sales team in India.
If a Google salesman gets any college to sign up over and above their targets, there is a huge commission for them. Students are expected to swing sales for smaller cashless rewards.
Deliciously brazen is it not? And once you get the students to use your products, there is every chance they will use it for the rest of their lives.
We salute you Google. And everyone thought that only Bill Gates was the hard nosed super salesman.
Techgoss note: Techgirl is a senior Tech journalist who reports on the IT, KPO and KPO Sectors for a leading media house. In her spare time, she dabbles in satire in her blog http://techgirltalk.blogspot.com/