BRASSCOM copied NASSCOM website?
By Sameer

They say that imitation is the highest form of flattery and so perhaps NASSCOM may be pleased.  But the designers of India’s NASSCOM website may not be too pleased that Brazil’s national IT-ITES body BRASSCOM has copied many of their ideas without due credit.  While India is the dominant giant in IT-ITES outsourcing, Brazil is doing all it can to increase its share of the pie.

Brazil’s BRASSCOM website says: “Over the years, Brazil’s private and public industries have come together to transform the nation into a safe harbor for IT-BPO investments. Brazil is currently the eighth largest domestic IT-BPO market in the world generating $59.1 billion. If the communications sector is included, the total ICT (Information and Communications Technologies) market exceeded $139.1 billion in 2008, representing 7 percent of the country’s GDP. Over 1.7 million IT professional are employed in the nation, supported by an advanced telecommunication and financial network that is unprecedented for a developing country. With these assets in place, Brazil has successfully attracted such top-tier multinationals as IBM, Accenture, HP/EDS, Intel, Microsoft, Cisco, HSBC, BT, Motorola, Dell, Siemens, Unisys, Exxon Mobil, and Johnson & Johnson. “

Yesterday, a Tipster who only wants to be known as Suresh sent me an email on how BRASSCOM’s website is suspiciously similar to NASSCOM.  In fact, the layout has much in common including the logo, its placement, Navigation Menu, Menu Tabs and the flashing image at the heart of the two sites.

NASSCOM’s site can be seen at this link.

BRASSCOM’s site can be seen at this link

When Brazil has named its organization BRASSCOM on the same lines as NASSCOM, check out some of the common usage of text in both the websites.  Nasscom’s org domain links to its .in site.  Brazil has an .org.br domain. 

The NASSCOM ‘Media Room’ tab has Press Releases, Press Coverage and Press Kit.  BRASSCOM’s ‘Media Room’ tab is similarly located on its website and has Public Relations, Press Releases and Press Kit.

NASSCOM’s website’s ‘About Us’ ends with: “NASSCOM’s membership base constitutes over 95% of the industry revenues in India and employs over 2.24 million professionals. “

BRASSCOM’s website’s ‘About Us’ ends: “The Association gathers all major national and multinational IT companies operating in Brazil, as well as research centers and universities, representing 65% of Brazilian IT-GDP and over 90,000 professionals.