EMC makes media friends
By Techgirl

CyberMedia is the largest specialty media house in South Asia and amongst India's top five magazine publishers.  Its stable includes such respected magazines like Dataquest, PCQuest and DQ Week.  The group has 12 websites led by www.ciol.com.

Needless to say CyberMedia is one of the most powerful voices in tech India.  Managers get huge promotions and salary increases based on one positive article in Dataquest.

Today, Dataquest’s Rajneesh De got an international scoop about ‘EMC to invest $1.5 bn in India’.  The Dataquest article read in part

“
NEW DELHI, INDIA: EMC plans to invest $1.5 billion in India over the next five years (2010-2014) primarily to bolster its R&D activities in the country. This is in addition to the $500 mn investment it made three years back.

This was announced exclusively to Dataquest by David Goulden, EVP & CFO, of EMC. Subsequently, in the presence of the Karnataka CM today, the company is inaugurating its state-of-the-art Center of Excellence in Bangalore. This new center, the largest outside the company's headquarters in Hopkinton, Boston, US, will have facilities for nearly 3500 people. Currently, excluding the sales and marketing professionals in India, EMC has more than 3000 employees involved either in R&D or in global support services or business process management activities.
“

While CyberMedia ensured that the news was immediately relayed to the millions of men and women working in the Indian tech sector, other media took some time to carry it.  You see, if you give one media organization an exclusive, others get a bit piqued.  Powerful national business newspapers like Business Standard ran four short paragraphs slightly later but did not give the reporters byline.  Even after many hours, other specialized tech as well as mainstream national media had not reported this $1.5 billion investment on their websites.

You see sometimes journalism is more pique than public interest. I should know because I am a full-time tech journalist.
 

Techgoss note:  Techgirl is a senior Tech journalist who reports on the IT, KPO and KPO Sectors for a leading media house.  In her spare time, she dabbles in satire in her blog http://techgirltalk.blogspot.com