Dollar values of top 25 American blogs By Bala Shah
24/7 Wall St. is an American corporation that manages a financial news and opinion operation with content delivered over the Internet. 24/7 articles are purchased by established news organizations like TheStreet.com, AOL Finance and even the prestigious The Wall Street Journal online. 24/7 has done the math and worked out the dollar values of popular American blogs.
24/7 is well aware of the subjectivity of their exercise and makes it clear on their website that: “It is extremely difficult to put accurate financial values on blogs. Almost all of them are private companies. Some do raise VC money and those sums can be used as guidelines if and when they are disclosed. Like many content businesses, the only worthwhile value is what an acquirer will pay. At least two blogs from last year’s 24/7 Wall St. list were sold—Ars Technica and PaidContent., both very near the valuations we gave them. This year’s list does not include blogs which are part of larger companies because the traffic of these properties is almost never broken out. Blogs which are used as fronts for other businesses have also been excluded. Blogs that do not have revenue are also excluded. For instance, “The Daily Beast”, a large news commentary site, does not take advertising or sell products. In theory, it has little if any economic value at all.”
The list of the most valuable American blogs and their dollar worth is the following. American blogs like Gawker and Techcrunch are popular in India as well. Indian journalist turned venture capitalist runs GigaOm.
1. Gawker Properties - $170 million.
2. Huffington Post - $90 million.
3. The Drudge Report - $48 million.
4. Perez Hilton. - $32 million.
5. Sugar, Inc - $27 million.
6. TechCrunch. - $25 million.
7. MacRumors. - $21 million
8. SeekingAlpha. - $11 million.
9. GigaOm - $9.5 million.
10. Politico - $8.7 million.
11. SmashingMagazine - $7.7 million.
12. SearchEngineLand - $4.5 million.
13. Boing Boing - $3.6 million.
14. ReadWriteWeb - $3.4 million.
15. SB Nation - $2.7 million.
16. Destructoid - $2.5 million.
17. Mashable - $2.5 million.
18. Alley Insider sites - $2.25 million.
19. /film (slashfilm) - $2.1 million.
20. The Superficial Network (AntiClown Media) - $2 million
21. Neatorama - $1.5 million.
22. Daily Kos - $2 million.
23. Talking Points Memo - $1.2 million.
24. VentureBeat - $1 million
25. Wowowow.com - $1 million. (2/24/2009) |