Police raid tech blog By Sandhya
Gawker is the most powerful blog group in USA and its technology and gadgets blog Gizmodo broke the biggest tech scoop of 2010. Gizmodo published exclusive details of the new Apple iPhone 4 months before it was to hit the market. An Apple engineer had taken the yet to be released iPhone 4 to a Bar where he lost it. Someone picked up the prototype iPhone and sold it to Gizmodo for $5000.
Apple has cash reserves of $40 Billion and even though it started off as a computer company, today it makes the largest chunk of its profits from iPhones. Apple’s product secrecy has been raised to an art, and is part of its exclusive branding campaign.
In mid April, more than 10 million people logged on to Gawker to see what the next Apple iPhone looked like. Tens of millions of people in every country read about the Gizmodo scoop in their local newspapers and TV stations.
Apple asked for their phone back and Gizmodo handed it over.
But it seemed this was not the end of the story.
The California Rapid Enforcement Allied Computer Team has now raided the home of Gizmodo Editor Jason Chen. They did not wait for Jason to return home and broke into his house and seized four computers and two servers. Gizmodo Editor Chen has written about how police officers made him ‘place my hands behind my head and searched me to make sure I had no weapons or sharp objects on me”
Parent blog Gawker’s lawyers are claiming the police acted on an invalid warrant. The police themselves are asking for legal clarification before they can search the Gizmodo computers in their possession.
Normally, all communications between journalists and sources are protected by law. Even in India, no court has compelled a journalist to reveal his source. What is a grey area is paying $5000 to someone who ‘found’ a ‘lost’ prototype phone which has yet to be released to the market.
(Techgoss published the following article on April 23, 2010)
Costly Apple iPhone scoop By Sandhya
Gawker is the most powerful blog group in USA and its technology and gadgets blog Gizmodo broke the biggest tech scoop of 2010. Gizmodo published exclusive details of the new Apple iPhone months before it was to hit the market.
Apple has cash reserves of $40 Billion and even though it started off as a computer company, today it makes the largest chunk of its profits from iPhones. Apple’s product secrecy has been raised to an art, and is part of its exclusive branding campaign.
In mid April, more than 10 million people logged on to Gawker to see what the next Apple iPhone looked like. Tens of millions of people in every country read about the Gizmodo scoop in their local newspapers and TV stations.
Respected Indian tech blog Digital Inspiration speculated that Gawker’s Gizmodo would have made $150,000 just from selling ads to the increased traffic.
But the reality is what while Gawker and Gizmodo may have gained in reputation and traffic; they may have actually lost money. Gizmodo paid $5,000 for the phone, $7,000 in increased bandwidth, huge bonuses to the reporters who broke the story and may have to shell out substantial amounts in legal fees.
Gawker owner and boss Nick Denton told the Daily Finance
“ While many observers have assumed that Gawker has recouped the $5,000 it paid for the phone many times over -- one writer estimates the company's windfall at $150,000 in extra ad revenue -- Denton said that's far from the case. "There were no immediate revenue benefits whatsoever -- in fact, only costs," he says.
Besides the price of the phone itself, he says, there was the $7,000 in extra bandwidth required to support all those millions of page views, the traffic bonuses he now owes to Gizmodo's staff, and "whatever legal bills we end up paying."
Ah, yes, those legal bills. As I've written, the company could face prosecution and/or a civil suit if it's determined that the seller didn't make sufficient effort to return it to its owner and Gawker didn't make sufficient effort to establish the legality of the sale. “ (4/27/2010) |