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Facebook Reliance tieup
By Sandhya

Even as Facebook is well on its way to overtaking Orkut in India, its growth and usage is restricted by expensive broadband.  And lack of underlying infrastructure once you step outside the cities in India.

After starting and dumping Facebook Lite, it has now launched 0.facebook.com which is a new mobile site that includes all of the key features of Facebook but is optimized for speed. This Facebook would be easier to use on smart phones as well

Facebook describes its two main attributes


- It's fast: 0.facebook.com includes all the key features of our standard mobile site m.facebook.com. Users can update their status, view their News Feed, like or comment on posts, send and reply to messages, or write on their friends' Wall just as they do on Facebook.com. Rather than making photos viewable on 0.facebook.com, we put the photos one click away so they don't slow down the experience. You can still view any photos on Facebook if you want but your regular data fees will apply.

-It's free: Thanks to the help of mobile operators we collaborated with, people can access 0.facebook.com without any data charges. Using 0.facebook.com is completely free. People will only pay for data charges when they view photos or when they leave 0.facebook.com to browse other mobile sites. When they click to view a photo or browse another mobile site a notification page will appear to confirm that they will be charged if they want to leave 0.facebook.com

In India, you can use your mobile phone contract with Reliance and Videocon to use 0.facebook.com and not incur any additional charges.


(5/19/2010)
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