Who chose top 10 sites?
By Techgirl

Most internet SEO gurus will tell you that if your site has pictures of scantily clad women and articles like ’10 Top CEO’s’ or ‘Top 10 Actresses’; there will be a jump in visitors.  What most media houses will not tell you is that most of them need ‘filler’ articles because there is not enough news to publish on some days. Such filler articles fill up the empty spaces in newspapers and websites.

North India based newspaper ‘The Pioneer’ is more than 135 years old.  It has seen better days and now faces intense competition from the plethora of old and new media in India.  The Pioneer’s Editor is Chandan Mitra who is one of the key spokespersons for the BJP and is frequently a guest on CNN-IBN, Times, NDTV and other national media.

The Pioneer has published a filler article about the ‘Top 10 websites that have changed the way we live’.  Bizarrely, the list excludes popular sites like Google, Wikipedia, Twitter and even Naukri.  The Pioneer list is

“
Games: Zapak.com

Entertainment (music and films): YouTube.com

Travel: Makemytrip.com

Matrimony: Bharatmatrimony.com

Social Networking: Facebook.com

Fashion: Style.com

Food and beverage: Bawarchi.com

Arts: Saffronart.com

Shopping: Rediffshop.com

Pets: Dogspot.in
“

And the best part? Before you could scratch your tresses working out the logic of this list, Bharatmatrimony issued a press release saying it was one of the top 10 websites that changed the way we live.  And before you accuse me of being a bitch, I have a cat but have never heard of pet’s website Dogspot.  Was this newspaper working out a list of advertisers and mixed it up with the list of websites that changed our world?

Techgoss note:  Techgirl is a senior Tech journalist who reports on the IT, KPO and KPO Sectors for a leading media house.  In her spare time, she dabbles in satire in her blog http://techgirltalk.blogspot.com