Tech CEO kills elephant By Asha
In the politically correct world of 2011, it is bad business for any company’s CEO, especially a technology business, to publicly brag about killing an elephant.
When the CEO of the world’s most successful domain registration company GoDaddy, Bob Parson, blogged and posted a video of him killing an elephant, it created a huge public outcry. Thousands of people wrote in criticizing a rich American who paid money to kill an elephant in developing Africa. As a form of protest, hundreds of people have dumped GoDaddy as their domain registration company.
And a GoDaddy rival NameCheap saw this as a business opportunity. NameCheap has launched a hugely successful offer to website owners to switch from GoDaddy to NameCheap.
“ It’s not often that we would disagree publicly with a competitor, but we at Namecheap are very disturbed by this video of a competitor killing an elephant for sport (Warning: Very Graphic!).
We’ve decided to throw our support behind our Elephant friends by offering domain transfers at a price where we actually lose money.
Show your protest by saying BYEBYEGD again and transfer your domains to Namecheap for $4.99 for the next 24 hours through 11:59pm EST on 3/31/11 (limit 10 per user, valid for all com/ net/ org domains): Update: This coupon has been extended and will run through 11:59pm EST on 4/1/11. Update 4/1: This coupon is so successful that we’ve extended yet again! The coupon will now expire 11:59pm EST on 4/2/11.
On top of that, we’ll donate $1 for each transfer to Save The Elephants “ (4/2/2011) |