Tuesday, May 22, 2012 | 2:59:57 AM
Home | About Us | Privacy Policy | Editorial | Contact Us | Feedback | Anonymous Tip | Advertise | In The Press | RSS
Nose for news? Techgoss pays Rs. 1000 for 250-word news items, photos. Anonymity Guaranteed. Email Editor.     
Just GossComment | 

Google financial results
By Asha

Google has reported revenues of $8.58 billion in the first quarter of 2011, representing a 27% increase over first quarter 2010 revenues of $6.77 billion. Google’s financial report also mentions the fact that they have 26,316 full-time employees and cash reserves of $36.7 Billion. Their effective tax rate is 21 percent.

Other highlights of its financial results for the last 3 months are

Google Sites Revenues – Google-owned sites generated revenues of $5.88 billion, or 69% of total revenues, in the first quarter of 2011.  This represents a 32% increase over first quarter 2010 revenues of $4.44 billion.   

Google Network Revenues – Google’s partner sites generated revenues, through AdSense programs, of $2.43 billion, or 28% of total revenues, in the first quarter of 2011.  This represents a 19% increase from first quarter 2010 network revenues of $2.04 billion.

International Revenues – Revenues from outside of the United States totaled $4.57 billion, representing 53% of total revenues in the first quarter of 2011, compared to 52% in the fourth quarter of 2010 and 53% in the first quarter of 2010.  Excluding gains related to our foreign exchange risk management program, had foreign exchange rates remained constant from the fourth quarter of 2010 through the first quarter of 2011, our revenues in the first quarter of 2011 would have been $19 million lower.  Excluding gains related to our foreign exchange risk management program, had foreign exchange rates remained constant from the first quarter of 2010 through the first quarter of 2011, our revenues in the first quarter of 2011 would have been $23 million lower.  

 - Revenues from the United Kingdom totaled $969 million, representing 11% of revenues in the first quarter of 2011, compared to 13% in the first quarter of 2010.
 - In the first quarter of 2011, we recognized a benefit of $14 million to revenues through our foreign exchange risk management program, compared to a benefit of $10 million in the first quarter of 2010.

Paid Clicks – Aggregate paid clicks, which include clicks related to ads served on Google sites and the sites of our AdSense partners, increased approximately 18% over the first quarter of 2010 and increased approximately 4% over the fourth quarter of 2010.

Cost-Per-Click – Average cost-per-click, which includes clicks related to ads served on Google sites and the sites of our AdSense partners, increased approximately 8% over the first quarter of 2010 and decreased approximately 1% over the fourth quarter of 2010.

TAC – Traffic Acquisition Costs, the portion of revenues shared with Google’s partners, increased to $2.04 billion in the first quarter of 2011, compared to TAC of $1.71 billion in the first quarter of 2010.  TAC as a percentage of advertising revenues was 25% in the first quarter of 2011, compared to 26% in the first quarter of 2010.

Operating Expenses – Operating expenses, other than cost of revenues, were $2.84 billion in the first quarter of 2011, or 33% of revenues, compared to $1.84 billion in the first quarter of 2010, or 27% of revenues. 

Net Income – GAAP net income in the first quarter of 2011 was $2.30 billion, compared to $1.96 billion in the first quarter of 2010. 


(4/15/2011)
PrintE-MailDiscussDiggFacebookSaveWrite to Editor
Techgoss Team

Editor: DJ Varma
Email | MSN Messenger

Reporters:
Bala Shah,Nitin Paul,Yasmin Ahmed

Anonymous Tip: Email

Feedback Letters: Email


 
 
Copyright 2010 Techgoss.com
Our Technology Partner: 
Best Viewed in resolution 1024 x 768 pixels