Nokia rebrands Ovi
By Pulkit Sharma

Nokia has announced that it will be branding its online store Ovi, which will now be called the Nokia store

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Today, Nokia made a decision to change our service branding from Ovi to Nokia. The main reason for this change is so we can leverage the high-value of the Nokia master brand to better support future plans to deliver disruptive and compelling mobile experiences globally.

Does this mean big changes for your services experience? Not at all. The only difference consumers can expect to see is the replacement of the brand Ovi with Nokia, not only on their device software and the web but also in other places such as printed material or online media and advertisements.
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