New computer UltraBook
By Sumir Singh

This is a big PR and marketing win for Intel.  Intel has defined a new category of mainstream thin and light mobile computers and called them Ultrabook.  And to add to the buzz, Intel says it aims to shift 40 percent of consumer laptops to its Ultrabook by end of 2012.

During the opening keynote speech at Computex, one of the world’s largest technology trade shows, Maloney provided further details on the significant changes Intel is making to the Intel Core processor roadmap to enable this new category. He also reiterated Intel’s push to accelerate the pace of innovation for Intel Atom processor-based system-on-chips (SoCs) for netbooks, smartphones, tablets, and other companion devices.

Intel’s vision is to enable a new user experience by accelerating a new class of mobile computers. These computers will marry the performance and capabilities of today’s laptops with tablet-like features and deliver a highly responsive and secure experience, in a thin, light and elegant design. The Ultrabook will be shaped by Moore’s Law and silicon technology in the same way they have shaped the traditional PC for the past 40 years.
 
Maloney described three key phases in the company’s strategy to accelerate this vision, which begins to unfold today with the company’s latest 2nd Generation Intel Core processors. This family of products will enable thin, light and beautiful designs that are less than 20mm (0.8 inch) thick, and mainstream price points under US$1,000. Systems based on these chips will be available for the 2011 winter holiday shopping season and include the UX21, ASUS* Ultrabook.