Nokia: Name our phone
By Asha

Even today, Nokia leads its competitors in global market share, but its dominance is being steadily chipped away in most countries.  And Nokia has taken a number of steps to consolidate its market share including an alliance with Microsoft.

And now Nokia is connecting more with one of its most important markets - USA by crowd sourcing the name of the first Nokia Windows Phone.

Nokia Head of Developer Marketing, North America, Chanse Arrington, is driving an online poll where users are invited to submit and vote for names for the new Nokia Windows phone.  The Nokia blog has more details

“
Nokia’s push for North America relies now entirely on Nokia Windows Phone. Some serious muscle is needed to get back here and change their image around the world  too. An important area is branding / naming.

For USA at least the series of Nokia Windows Phones may get a branding in addition to Nokia Numbers (the naming scheme of just 3 digits). One that can live on and grow reputation and recognition. With numbers you just forget them after they’re gone. With a brand, it lives on and accumulates fans. Like N95 and N95 8GB did, like iPhone series, like Galaxy Series, Evo Series, iPhone, Optimus etc. Note that yes, this is something like Nseries but unfortunately, Nokia wrecked this by introducing too many lack lustre craptastic devices that just weakened the Nseries branding. See here again for our old rant on naming Nokias. Nseries is no more. We need something new.
“

If this strategy is successful,  will they bring this to India as well?