
Google home page Deals By Asha
The daily deals business is worth billions but is hugely competitive. And despite having a membership in excess of 700 million, Facebook has stepped out of the market.
But it seems that Google is ready to use its huge search market share to help sell daily deals products.
Ad and Marketing news site AdAge, has details of how Google put a daily deal bargain on its search engine front page in New York and sold 7,700 tickets to the American Museum of Natural History
“ Google on Wednesday featured an offer for $5 tickets to the American Museum of Natural History with a link right below the Spartan search box, space it considers sacrosanct and which it rarely uses to promote products. What's more, it was geo-targeted, so only those with a New York IP address saw the link to the deal.
At press time, 7,700 tickets to the Natural History Museum had been purchased. “ (9/2/2011) |