Reddit restructured
By Ria Sharma

US-based Reddit.com, like Digg, is a site where anyone on the internet can provide content.  And the Reddit community votes to decide what is good and what is garbage.  The more votes a submitted article / link gets, the more chances it will make its way to the front page and consequently international exposure and attention. Reddit is hugely popular in India and Pakistan.  In April, 2011, I had done an article on how Reddit had hit a record billion page views a month

Reddit is part of the powerful Conde Nast publishing group which owns highly regarded technology and business sites like Wired and Ars Technica. 

According to Alexa figures for Aug, 2011, Reddit gets most of its traffic from USA (46 percent) followed by India (10.5 percent).

Reddit has announced its transformation to Reddit Inc

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This change is all about setting up reddit so that it can better handle future growth and opportunities. When reddit was acquired in October 2006 by Condé Nast, it was receiving about 700k page views per day. Now, reddit routinely gets that much traffic in 15 minutes. This explosion in traffic created technical, cultural, and organizational growing pains. reddit now has the kind of resources it needs to continue improving and supporting the community's experience far into the future.

reddit Inc. is now owned by Advance Publications (which also owns Condé Nast), so even though the organizational shift is important, reddit is not really going anywhere. reddit Inc. will report to a Board and therefore have much more operational freedom than when we were a division of Condé Nast.

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