Reddit: We have a financial problem
By Ria Sharma

US-based Reddit.com, like Digg, is a site where anyone on the internet can provide content.  And the Reddit community votes to decide what is good and what is garbage.  The more votes a submitted article/link gets, the more chances it will make its way to the front page and consequently international exposure and attention. Reddit is hugely popular in India and Pakistan.

Reddit is part of the powerful Conde Nast publishing group which owns highly regarded technology and business sites like Wired and Ars Technica. 

According to Alexa,  Reddit gets most of its traffic from USA (39.9 %),  India (16.8 %),  United Kingdom (5.2 %) and Pakistan (4.7 %).

In Pakistan, Reddit is ranked 74 among all sites.  In India, it is at No. 138.

Reddit had built up a great community.  It is also a hugely popular site with about 280 million page views every month.  But despite such a good foundation,  Reddit has cash flow issues.  Reddit has put in the following appeal to raise funds and to check if their readers will pay for a premium service.

“
We've been kinda bummed at reddit these days. It seems like every week something comes up that slows performance to a crawl or even leads to a total site outage. And we almost never get a chance to release new features anymore.

Our four engineers -- KeyserSosa, jedberg, ketralnis, and myself -- are working full time (plus many evenings and weekends and sometimes even the middle of the night) just to keep things going.

The bottom line is, we need more resources.

But we don't want to be pessimists and look for features to cut. (Leading to "peak reddit?") Instead of throwing in the towel, we want to roll up our sleeves: if we can boost our bottom line to the point where we can pay for new hires ourselves (not to mention more servers), we think we'll get the green light to do so.
“

It is rarely that one gets to see such an honest, heartfelt appeal for financial help made to the public.