India FB Session time
An international study into the use of social networks by Experian, the global information services company, reveals just how much time people living in different countries spend on Facebook. Singaporeans emerge from the study as those who spend the longest on the social network site, with an average of 38 minutes and 46 seconds per session, while people living in Brazil spend less than half that with an average of 18 minutes and 19 seconds per Facebook session.
Indians spend approximately 20 minutes during a Facebook session.
Other key findings from the Experian survey revealed:
- In Brazil the number one social network is Orkut.com with 43% market share. This has fallen year on year by 18% with Facebook experiencing an increase in market share August 2010 to August 2011 by 16%
- The country to experience the fastest growth in Facebook use over the past year is India, with the social network accounting for an increase in market share of 88% in August 2011 compared to August 2010.
- The US also experienced a market share increase from Facebook of 5% year on year.
- Approximately 1 in 4 Singaporeans (18%) jump from one social network directly to another, demonstrating their love of social networks.