Red computer best
By Techgirl

Before you begin reading the rest of this article, stop and work out 3 things that you think are the key drivers that make you buy a particular personal computer.

The world’s largest Chip maker Intel has released its research on why people go and buy a certain computer.  Excerpts from the Intel research

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When you ask people what matters most when they buy a computer, they'll say "performance." And then you'll say what do you mean by performance? And they'll tell you speed. And then you say what delivers the speed? A good chunk of them will have no idea, but a good chunk of them will say the microprocessor.
 
Based on that, you'd think we're golden. We don't need a marketing department; everybody believes in the processor. But the reality is that's not how people often buy. People often go down the aisle at a store and say, "Oh, I like that red one."
 
There was something else happening. We realized that maybe we don't really understand what people mean when they're saying performance. Using these new feelings, we dived into the non-conscious and emotional feelings around when a person's computer is working best. What we uncovered -- from both mature and emerging markets -- was really surprising to us.
 
You never once heard, "I was sitting at my desk downloading something off the Internet while ripping a CD while crunching on some Excel spreadsheet, and the processor was just humming." Nobody actually thinks that way.
 
What we did hear were a lot of stories that went something like this: "It was a rainy Saturday morning. I had my laptop on my lap, and I just got lost. I was flipping from site to site; there were no interruptions. And hours went by and I didn't even realize it."
 
In many ways, it was the opposite of speed, right? It was the ability to get lost in your technology, to have a seamless, immersive experience. And you notice the computer is slow when that experience is interrupted. So when suddenly an hourglass comes up, or the video gets jittery you come out of that experience and remind yourself, oh, I should be mowing the lawn.

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Techgoss note:  Techgirl is a senior Tech journalist who reports on the IT, KPO and KPO Sectors for a leading media house.  In her spare time, she dabbles in satire in her blog techgirltalk.blogspot.com.  Techgirl has been ejected from Twitter for satirizing an Indian Minister.  Her satire blog has links to her Times of India interview detailing her being kicked out of Twitter, and then being invited back.