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Hotmail: Less graymail
By Sumir Singh

Microsoft has announced five new tools to reduce junk in your Hotmail Inbox


In previous posts on our blog, we talked about how we’ve reduced true spam in the inbox to under 3% using SmartScreen filtering. But we realized that getting rid of true spam wasn’t enough, because 75% of the email messages that people reported as spam are really legitimate newsletters, offers, or notifications that you just don’t want anymore. We call this type of unwanted email graymail, and we’re excited to announce five powerful tools to help you take control of your inbox, get rid of graymail, and keep track of the email that’s important to you.

What’s in your inbox? In the early days of email, most mail in the inbox was from someone you knew, but today’s email is used for much more, and so the inbox is different. More than half of the mail in a typical inbox is newsletters or deals, 17% is social updates, and about 14% is person to person email. The rest represents mail from group distribution lists, shopping receipts and commerce, and true spam.

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(10/5/2011)
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