New HP Logo?
By Bala Shah

Moving Brands is an independent, award-winning branding company with creative studios in London, Zurich, Tokyo and San Francisco.

Underconsideration has blogged about how tech giant Hewlett Packard (HP) has hired Moving Brands to give it a brand makeover

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Established in 1939 by Bill Hewlett and Dave Packard, HP (shorthand for Hewlett Packard, just for the record) is, as it describes itself a “technology company” selling consumer products for printing (shipping more than 1 million printers a week!), personal computing (48 million units a year), and software, as well as offering IT infrastructure and other related services. Ranked 11 in the Fortune 500, HP counts with 324,600 employees across 170 countries and generated $127.2 billion in revenue in 2011. Clearly, HP is big but, also, it lacks that je ne sais quoi that transforms a massive company into a revered brand like, oh, I don’t know, Apple. With the help of Moving Brands, HP hopes to transform its perception and introduce a whole new way of portraying the company. Maybe.

The new logo is not yet implemented by HP. It might. It might not. I am told HP is in charge of its implementation and decision for when and how. And that that’s all there is to know.

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