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LinkedIn India Ache Din Aa Gaye
By Pulkit Sharma

Global consumer confidence increased 1 index point to 97 in the second quarter of 2014, the highest score since Q1 2007, according to research findings from Nielsen. This follows a 2 point increase at the start of the year that marked the global index’s first return to pre-recession levels. Also, half of global respondents believe the job market will be good / excellent in 2015.

On July 22, 2014, I had reported how Nielsen was saying that in Asia-Pacific, confidence in India (128) increased seven points over the previous quarter, the biggest increase of the 60 countries measured. Confidence also increased in the Philippines (120), South Korea (53), and Malaysia (93) and held steady in China for a third consecutive quarter at 111. Australia’s index (85) fell four points compared to the first quarter, its third straight quarterly decrease and the country’s lowest score since Nielsen began measuring consumer confidence in 2005.

The Nielsen Global Survey of Consumer Confidence and Spending Intentions, established in 2005, measures consumer confidence, major concerns, and spending intentions among more than 30,000 respondents with Internet access in 60 countries. Consumer confidence levels above and below a baseline of 100 indicate degrees of optimism and pessimism.

And now LinkedIn has published research, based on the views of 13,000 senior business leaders on LinkedIn, which shows that Indians have a very optimistic view of the economy for our country as well as at a global level.  According to LinkedIn (image above)

The latest results from Q2 2014 LinkedIn Economic Confidence Outlook show a decrease in the already moderate optimistic outlook among the majority of the 15 countries we surveyed, with one notable exception: India.

Confidence in the global economy among business leaders in India took a major leap from 51% to 71% in Q2. The Bharatiya Janata Party’s (BJP) pro-business and pro-job creation agenda and its extremely strong showing in India’s 2014 general election in May is a likely spark for that impressive increase in economic confidence. This quarter’s survey was fielded in June, shortly after the Indian elections.

While India had the most dramatic increase in confidence in the global economy, France, Canada and Brazil decreased the most, at 10%, 5% and 5% respectively.


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