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Magic Software COO Anuraj Soni
By Pulkit Sharma

Magic Software, a leader in the field of educational tech and digital solutions for learning, has appointed Anuraj Soni as their COO to provide strategic direction to their organisation. Magic Software partners with the world's top 100 publishers, educational and technology organisations to build products and solutions that reinvent learning and change the way the world learns.

Vimalendu Verma, Founder and Chief Executive Officer of Magic Software, said, "We are delighted to have Anuraj Soni lead our delivery and operations in India. Anuraj's 20+ years of experience and successful track record of setting up robust distributed delivery structures and creating scalable business processes will add to Magic's expertise in delivering digital learning solutions for desktop, web, and mobile platforms."

Commenting on his appointment, Anuraj Soni (pictured above with colleague) said, "Magic is an important player in the educational technology and digital content industry and I'm excited to be a part of its future. I look forward to harnessing the ingenuity, energy and creativity of this young team and help Magic transform the field of education technology. I believe we are truly reinventing learning at Magic."

In his last role, Anuraj served as Vice President at Headstrong, a BPO giant Genpact company, where he built a robust and scalable international software delivery organisation. Anuraj was recognised as the leader for his knowledge and understanding in building Headstrong's leadership in Capital Markets domain.

Prior to joining Headstrong in 2004, Anuraj worked for Bank of America in New York as Vice President where he was responsible for delivering compliance IT solutions. As Vice President with Goldman Sachs in New York he was responsible for rolling out their Investment Management Suite. Anuraj holds a Bachelor's in Computer Science from NIT Kurukshetra, a Masters in Distributed Computing from New York University, and a Masters in Psychology too.

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