Billion FB users
By Sumir Singh

British digital marketing agency iCrossing has many high profile clients including Coca Cola, Toyota, Bank of America and others.  Late 2011, it was recommended by Forrester Research to all its clients.

Their blog has worked out what they feel would be the approximate time frame when Facebook signs on its Billionth member

“
Using a process of linear regression on the data from the end of 2008 onwards we expect Facebook to hit a billion active users around August 2012. Looking at the data from 2006-mid 2008 it looks like Facebook was growing at an exponential rate, however more recent data suggests it’s growing in a linear fashion.

Facebook’s growth has slowed or stopped in many of its early adopting countries such as the US and the UK. However, developing countries such as India and Brazil have shown strong growth with India growing from 22 million users to 36 million and Brazil going from 13 million to 30 million in the last 9 months. Both are large countries with millions of potential users who have yet to sign up to Facebook, with only 3% of India’s population on Facebook and 16% of Brazil’s (compared to 49% of America’s population or 47% of the UK’s population). Countries such as these will clearly contribute heavily to Facebook’s continued growth.
“