Nokia $415 Mill account given to Aegis
By Pulkit Sharma

Despite being the dominant phone company in India, Nokia is steadily losing market share around the world.  In the first quarter of 2009, it had 36.2 % of the global market.  In 2008,  it was 39.1 percent.  At a Global level, Samsung is No. 2 followed by LG. Adage is now reporting that Nokia is moving its $415 million global media business to Aegis Group's Carat network.

The Adage report says:
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Aegis subsidiary Carat will be Nokia's single global partner for media planning and buying, a senior marketing executive at Nokia in Beijing confirmed.

Nokia's previous media agency, Group M's MediaCom, resigned the business earlier this year following, according to company sources, a contentious negotiation about costs and remuneration. WPP-owned MediaCom had held the business since early 2006.
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The shift to Carat will be completed in most regions in the third quarter of 2009, with the exception of India, the Middle East and North Africa, which will have longer transitions.