TCS GenY survey
By Sumir Singh
India’s “Generation Y” is fast changing the communication paradigm by quickly adopting new modes of networking using social platforms like Facebook, Twitter, as well as tools like instant messaging (IM) and chat, according to the findings of the TCS GenY survey 2011-12, which was released today.
The findings of India’s largest survey of over 12,300 high school students across 12 Indian cities reveal that smart devices and online access are making GenY “instant connectors.” This is transforming the way tomorrow’s professionals are conducting their academic and social lives.
The TCS GenY Survey 2011-12 shows common trends among urban high school students across India but also reveals differences between metros and upcoming Tier II towns, which are emerging as mini-metros:
School-2-Social: Three out of four students cited “Research for School” as the main reason to access the internet followed by social reasons like chatting/connecting with friends (68%) and listening to music (50%). Over 84% of the students go online from home compared to just 58% (in 2009).
- Use of cyber-cafes as an online access point has dropped dramatically fallen from 46% in 2009 to 20% today.
Gr8 Networks: Social networks like Facebook are the clear favorite among students to connect with their peers with 88% of respondents from the six metros having a presence on this social platform. One-third of all respondents said that it was their preferred site. Other platforms like Orkut and India-based networks like Apnacircle, iBibo and Hi5 are more popular in mini-metros compared to metros.
- Tweeting as a medium of communication is now being used by one in three students in the TCS survey, though only 1% listed it as their preferred site.
Made 4 Mobility: Eight out of every ten high school students own mobile phones and more than 40% use mobile phones to access the internet (compared to just 12% in 2009). While PCs continue to dominate internet access for students (68%) at home, one in two said that they used laptops as well.
- An emerging trend is the use of tablets with almost 14% using these new devices.
Text, don’t Call: The TCS Survey makes it clear that increasingly India’s urban Gen Next is turning to text and chat as alternatives to voice. 50% of those surveyed in metros said that they used SMS the most to communicate while 45% used IM and 38% used Facebook or Twitter – all significantly higher than the number of students in metros who said they used email (34%) for the same purpose.
- Reflecting poorer connectivity levels, use of email (55%) in mini-metros continues to higher than metros (34%).
- Lower access to bandwidth also means that in mini metros email continues to be more popular for communication among high school students than SMS (23%), IM (22%) and social networks (17%).
TV is Remote: Indian youth’s like their entertainment on the move. Their least favorite gadget is the television with less than one percent voting for it. Their favorite gadget with 28% votes is the mobile phone. Gaming consoles are also increasingly becoming popular even in mini-metros with a little over 16% of students owning at least one gaming console as compared to nearly 45% in metros. Music players are also very popular with 60% of the respondents owning them.
- Tablet PCs and Tabs, though nascent, have penetrated far more intensively in metros with 15% respondents listing it as their choice of device to access with mini-metros at 7%.
Career@ IT: The Web 3.0 generation school students are far more conscious than before. They seem to be clear about what they would look for in a future job. IT remains the top career preference amongst youngsters, irrespective of geography, with Engineering and Medicine coming next. Media / Entertainment is emerging as a clear urban favorite.
Linking in: Early use of career sites like LinkedIn are more popular in business-centric cities like Mumbai and Ahmedabad and significantly lower on a national basis.