Rs 5 Lakh for Social Media Guru
By Sati

iYogi describes itself as a global on demand services company that provides personalized computer support for consumers and small businesses in United States, United Kingdom, Canada and Australia.  iYogi is one of the great Indian success stories and has been featured in a number of international media including Wall Street Journal, Washington Post, Techcrunch and many others.

In 2010, I had reported on how Genpact, for its new iYogi Process, was paying Rs 15000 per referral.  Apart from outsourcing to Genpact, iYogi has its own offices which support most Microsoft products, Dell, HP, Sony, Panasonic, Lenovo, Acer, Toshiba and few others.

Regular readers of Techgoss are well aware that a large number of our articles are crowd sourced.  People send in tips, story ideas and even articles. Many of our contributors have full times jobs in IT-ITES, and so prefer using a pseudonym. A Tipster sent in the following Tip

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iYogi, on its website, says it believes in Good Karma by helping remove user frustrations through a sophisticated approach for delivering the best tech support experience at a great price. And that iYogi embraces our Indian roots and leverages the tech expertise and professionalism to deliver the highest satisfaction rating in the industry.

But iYogi has decided not to only rely on good karma and has now advertised on India’s No. 1 job website Naukri for 4 Social Media Marketing Executives @ iYogi Technical Services

What would your role be if you get this job?

•Responsible for developing strategies to promote company products and services on Social Media platforms.
•Manage Social Media presence of company portals using Twitter, Facebook, LinkedIn, YouTube, etc.
•Conceptualize and execute social media campaigns and contests.
•Participate in blogs and forums.
•Experience of running/ designing Ad campaigns for Facebook, LinkedIn, etc.

If you thought that managing social media requires few skills or alternatively a number of very specialized skills, you are right.  iYogi has decided to offer a salary ranging from Rs. 1 Lakh a year to Rs. 5 Lakh a year for the same job.  Have you seen any other job in India which has very precise requirements but the salary swings from a measly Rs. 1 Lakh to a generous Rs. 5 Lakh per annum?
“

(Tipsters, Big thank you for all your tips and photos. Do you have a story to tell? If you need to speak to us in confidence or write for us, email us at techgoss[at]hotmail. Or use the Anonymous Tip form at the top of our website. Anonymity guaranteed. We pay Rs. 700 – Rs. 1000 for 100 – 200 word snippets. Unfortunately, we cannot use any tips which are not backed up by enough facts)