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Blueshift Appoints VP @India
By Sumir Singh

San Francisco based Blueshift, which is hugely successful in Segment-of-One marketing automation for B2C companies, has made 2 key appointments in the APAC region with Stanford Uni alumnus Nipun Bhatia joining as Vice President of Engineering to launch the company's operations in India. Blueshift India’s high profile clients include Snapdeal, Shopclues, Urban Ladder & Oyo Rooms

Dhruv Shanker joins Blueshift as Vice President & Head of APAC based in Singapore. Blueshift’s Singapore clients include Redmart, the country’s largest online grocer.

As VP & Head of APAC, Shanker will lead Blueshift's expansion by establishing and developing relationships with brands and other leading marketers in the region. Prior to Blueshift, Shanker was the Head of Affiliate Marketing, Asia Pacific, for Groupon, based in Singapore.  At Groupon, he was responsible for driving strategy, implementation and optimization for the company's highest trafficked region. Before joining Groupon, he worked for Yahoo!, Google and Dell in a variety of strategic management positions.

As VP of Engineering, Bhatia (pictured above) will oversee Blueshift's technology organization as the company continues to grow. Bhatia joins Blueshift from @WalmartLabs, where he was the Senior Director of Engineering, Smart Pricing, and led the team responsible for designing and executing the pricing platform that powers Walmart 's Global eCommerce. Prior to @WalmartLabs, Bhatia worked for Kosmix and Oracle in Silicon Valley, after graduating from Stanford University. 

"As Blueshift continues its growth, we saw a great opportunity to introduce Segment-of-One marketing automation to the Asia Pacific region," said Blueshift's Co-Founder & CEO, Vijay Chittoor. "Dhruv and Nipun's impressive expertise and track records align perfectly with Blueshift's mission and we are happy to have them come aboard at this time of explosive growth."


(6/16/2016)
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