Winners meet Sachin
Kaspersky Lab has announced the completion of Meet the Master offer that began on 1st April 2012 and concluded on 31st May 2012. Kaspersky lab had launched Meet the Master offer in association with Sakri IT solutions, National Distributor- Kaspersky Consumer Products. Meet the Master offer got a very good response not only from the end users segment but also from the IT Channel segment.
Meet the Master offered Kaspersky users with an opportunity to meet Super Centurion Sachin Tendulkar. The users had to Buy and activate Kaspersky Internet Security 2012 or Kaspersky Antivirus 2012 or Kaspersky PURE pack between 1st April 2012 to 31st May 2012, Register at a Sakri microsite and get a chance meet the Master Blaster, on winning the lucky draw. The Kaspersky team received good response for registrations via Microsite and thousands of registrations through Radio, online media and print media campaigns. Out of thousands of registrations - 8 lucky winners got a chance to meet Sachin Tendulkar.
Meet the Master offer also got a very good response from the channel segment. Meet the master offer was customized for the channel segment. On completion of certain set of targets Channel partners were qualified to get a gold coin and chance to Meet Sachin Tendulkar. Approximately, 300-350 channel partners participated in the offer from pan-India. Out of which 150 qualified channel partners got a chance to meet Sachin Tendulkar.
“Cricket is religiously followed in India and Sachin is the most-respected cricketer in India. One of the popular saying is ‘Cricket is my religion and Sachin is my God’. We thought any offer close to Sachin and Cricket will definitely help us in promotions. We decided to go ahead with Meet the Master offer giving our customers with a life time opportunity to meet Sachin Tendulkar. We got very good response from the Market. Meet the Master offer turned out to be a key engagement tool not only for the end user segment but also in the channel partner segment. We are glad that the offer was well accepted in both the segments. We were able to, attract, engage new customers and motivate the channel partners. A special Thanks to our Channel partners who have helped in aggressive promotion of Meet the Master in the end user segment and making it successful” said Mr. Jagannath Patnaik, Director - Channel Sales, Kaspersky Lab - South Asia.
Mr. Ravi Lakshaman, CEO, Sakri IT Solution said “We are pleased to see the excitement and overwhelming response to our Meet the Master offer. Now, we are planning for new engagement activities which we will preferably launched in the next quarter. ”
“It was like dream come true for me to meet the Master Blaster. Thanks to Kaspersky team!” said Mr. Jayant Dugar from Kolkatta (pictured at top of this article), one of the lucky winners of Meet the Master Contest.