Nokia has partnered RockeTalk, India’s largest Mobile Social Networking Application, and Maxus India to launch Nokia Mobile Antakshari, an audio game show.
RockeTalk describes it as the ‘first ever reality game show on mobile’ and a near life-like Antakshari experience where people can sing, answer musical questions from all over the country, simultaneously. Moreover, the mobile users would be playing for daily prizes, for a chance to be one of the elite shortlisted players to play and perform in the Gala round to an audience of more than 8.6 million users.
Elaborating on this innovative initiative of bringing Antakshari on mobile platform, Viral Oza, Director- Marketing, Nokia India said, “Nokia has been synonymous with digital music in this country. We have pioneered many initiatives in this space starting with pre-installed music, launch of music albums on mobile phones, Nokia Music Unlimited and now Mix Radio for our Lumia smartphones. Mobile Antakshari is an interesting concept and provided us with the perfect fit to connect consumers with Nokia Asha smart phones. Nokia Mobile Antakshari will enable millions of music lovers across the country to engage with their favorite game.”
To download it free of cost, Sms RTALK to 56070 and register. This works on all Nokia phones.