$2500 to redirect Tamilchristian
By Bala Shah
Regular readers of Techgoss are well aware that a large number of our articles are crowd sourced. People send in tips, photos, story ideas and even articles. Many of our contributors have full times jobs in IT - ITES, and so prefer using a pseudonym. A Tipster (who prefers anonymity) wrote in giving an interesting insight into the cut and thrust of buying Shaadi site names
The online Indian matrimonial market is a multi billion Rupee business. Indian wedding (aka Shaadi) sites attract every kind of Indian – from young professionals looking by themselves for a suitable life partner to parents looking for a suitable ‘Status’ family.
And the Leader of the Indian matrimonial sites is Consim Info owned Bharatmatrimony. It is credible and has a good track record of putting singles on the road to matrimonial bliss. Consim owns many other matrimonial sites.
Sedo, which sells websites, has published its weekly report which shows that Consim (which owns Bharatmatrimony) bought Tamilchristianmatrimony.com for $2500 in July, 2012. But if you type Tamilchristianmatrimony it takes you to Consim owned ChristianMatrimony. As the name ChristianMatrimony indicates, it is a website for Christians in India (and of Indian origin) to find a suitable life partner. Consim has spent $2500 buying a website name but its only purpose is to direct all traffic to Consim owned ChristianMatrimony.
So, what is the problem?
Interestingly, the domain tamilchristiansmatrimony (only difference is an extra s after Christian in the name) was registered by a small Tamil Nadu based Company Neyvelimatrimony which runs its own matrimonial site for Tamil Christians. This website name was registered in March 2011.
Typosquatting relies on mistakes such as typographical errors made by Internet users when inputting a website address into a web browser. Should a user accidentally enter an incorrect website address, they may be led to an alternative website owned by a cybersquatter. (Wikipedia definition)
Does the small company Neyvelimatrimony have any grounds of grievance against the internet giant Consim which owns Bharatmatrimony and ChristianMatrimony? Or is this legitimate business practice to have a similarly named website with only difference being an‘s’?
Or is it just a coincidence?
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