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Safecity Honoured
By Asha

‘Safecity’ a project by the Red Dot Foundation of India received the 3rd prize at this year's Intercultural Innovation Award (IIA) Ceremony.  In 2014, Mumbai headquartered Red Dot Foundation was the Runner Up at the Facebook Access Now Award for Social Innovation. It is hugely popular in the Indian IT and BPO sectors.

"Safecity began on the idea of creating a platform in which victims of sexual harassment could speak up and unite to act," says founder and managing director, ElsaMarie D'Silva. "We believe that there is a need for a platform like ours which cuts across boundaries of all kinds, and we hope that our project can be replicated with the support of the IIA."

ElsaMarie D’Silva has won a number of international awards including the Female Entrepreneur Award by European Angel Investor 2013, Dusan Stojanovic in July 2015. ElsaMarie co-founded Safecity with Saloni Malhotra (founder of DesiCrew) and Surya Velamuri

Safecity is an innovative platform that crowdsources personal stories of sexual harassment and abuse in public spaces. By acting on the data collected through community engagement and institutional accountability, the project aims to make public spaces safer and equally accessible to all, especially women and girls. The project operates on the rationale that for women and girls to fully participate in society, it is important that they feel safe and are able to access and navigate public spaces freely.

The Intercultural Innovation Award, a partnership between UNAOC and the BMW Group, supports grassroots initiatives that promote intercultural dialogue and understanding, thereby contributing to peace, cultural diversity and more inclusive societies.

The award was presented at a dedicated ceremony this week during the 7th Global Forum of the United Nations Alliance of Civilizations (UNAOC), chaired by H.E. Nassir Abdulaziz Al-Nasser, United Nations High Representative for the Alliance of Civilizations, and Mr. Bill McAndrews, Vice President BMW Group Communications Strategy, Corporate and Market Communications.

In addition to monetary support, the Red Dot Foundation will receive mentoring from UNAOC and BMW Group to help their projects expand and replicate in other contexts. Project support is customized based on the individual and specific needs of award recipients.

Photo: ElsaMarie D’Silva, Founder & Managing Director of Red Dot Foundation. On her right Bill McAndrews, Vice President BMW Group Corporate Communications. On her left H.E. Nassir Abdulaziz Al-Nasser, United Nations High Representative for the Alliance of Civilizations. Next to Mr. Al-Nasser Abulfaz Garayev, Minister of Culture and Tourism of Azerbaijan.

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